About Luminato

I created Luminato to offer an easier way forward for small and medium businesses. To reveal how you should tackle the ever-evolving topic of marketing. Most importantly, to show you how to get the most from your prospect and customer relationships, and the profitable opportunities this can unlock. By helping you take care of all of this, your energy can be focused where your business most demands it.

I have spent 19 years working in London advertising and customer engagement agencies guiding small, medium and large brands through their many challenges and opportunities. I studied the Mini MBA in Marketing to further embed the marketing theory behind my hands-on experience.

As a strategically and creatively minded business lead, I’ve always loved getting to know a brand’s customers – understanding what makes an audience tick and how their behaviours can be swayed. I’ve worked with consumer and business audiences in financial services, government, not for profit, utilities, legal, education, alcohol, retail and automotive.

I have an abundance of experience with large brands including American Express, RBS/NatWest, SSE Energy, The Co-operative Group and The Electoral Commission. However, my most fulfilling marketing partnerships have been with small and medium businesses. The stakes are often higher, and more personal, making the rewards for the business far greater. Luminato was born to offer you tailored marketing expertise and a real passion for your business success.

Rachel Green
Director

Luminato was created by Rachel Green to offer an easier way forward for small and medium businesses. See the impact made so far…

"Starting a business is difficult enough without having to be an expert in every single aspect. Under Luminato’s strategic guidance, we have been able to create a more defined positioning for our brand. They have given us a more structured approach to our marketing, helping us learn how to build awareness with prospects and turn them into paying customers. We were so pleased to work with Luminato, and their expertise has saved us a lot of time and energy, allowing us to focus on what we do best."

"Rachel has been right on the money for us. We’re an awkward client but she made us feel special anyway! Rachel has always had our best interests at heart, even when we were difficult. Rachel is strategic, pragmatic and practical. I trust her implicitly. Her instincts and input have been crucial to our building a new brand."

"As a start-up, we had only recently begun to think about growing our customer base and our approach to marketing. Luminato provided us with invaluable early-stage guidance. They helped us understand how the practical and focused marketing activities we had planned needed to fit within a coordinated strategy. Above all else, Luminato helped us to recognise the importance of understanding value through the eyes of our customers. I would highly recommend their advice to any other business."

"A true expert in her field, it was a real pleasure working with Rachel and my team and I learned so much from her. She took time to get to understand us as her clients, our business and our values. Rachel was open to new ideas from us and was always responsive to our questions. Rachel is friendly, professional and keeps calm under pressure (even when we decided to change the focus of part of the project half way through!)."

"We partnered with Rachel from Luminato to reverse the falling numbers of children at our school. Her advice has shown us the importance of fully understanding the emotional and practical requirements of prospective parents, and how to position the school to meet their needs. She is very pragmatic, offering us solutions that are both achievable and affordable. We're so grateful for her expertise as it is helping us to positively change the fortunes of our school."

"Rachel had an immediate impact on our business for which I’m hugely grateful. Keen to understand what was important to us as a client, and what was important to our customers, she immediately set about prioritising what would have the biggest impact on our objectives. With objectives including acquiring, retaining, cross-sell and engaging our customers, Rachel aligned the needs of customers with our business needs superbly."

About Luminato

About Luminato

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